Hapinit is a creative brand focused on bold visual identity and expressive communication. The project aimed to build a distinctive brand system that feels energetic, modern, and memorable across different touchpoints.

Date

Timeline

2 months

Role

UI/UX Design

Project Name

Hapinit

Black and white portrait of a man in a suit with dramatic hand gesture, editorial photography for Pharmapro project by Softic Studio
Close-up of hands with tattoos and gold jewelry, artistic detail shot from Pharmapro brand campaign

The objective was to create a strong and recognizable visual identity that reflects the brand’s personality. The design system needed to be flexible, vibrant, and scalable across digital and print media.

Woman floating in vibrant pink liquid, surreal and artistic visual from Pharmapro creative direction by Softic Studio
Portrait of a stylish girl with gold chain and crossed arms, bold fashion photography for Pharmapro identity
Girl sitting on stairs wearing sunglasses and holding a vintage camera, cinematic lifestyle shot for Pharmapro project

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